Matterport and Realtor.com

Matterport Phoenix AZ

Real Estate Marketing Made Easier with Matterport?

Real estate agents were previously only able to provide three-dimensional tours by recording a walk-through of the property, showcasing all the features as they went from room to room. Matterport was founded in 2011 with the expectation that it would revolutionize home buying. Matterport’s 3D tours allow users to explore properties from the comfort of their own home just as we can explore the world through Google Map’s street view. Upon release, agents were able to provide clients with these tours by embedding the visualizations on their company’s website or sending links to potential buyers.

While some real estate agents remain skeptical of the practicality and efficiency of incorporating a Matterport three-dimensional home tours into their listing, realtor.com has taken the plunge and integrated the feature into their website as well as their iOS app. The real estate listing portal is utilizing these tours as a marketing device in the hopes that it will make properties easier to sell by allowing buyers to view multiple listings in-depth without needing to schedule an appointment.

This makes the entire process easier and less time-consuming for all parties. Although many agents feel they simply do not have the time to incorporate the Matterport technology into their listings. However, doing so saves them a tremendous amount of time they otherwise would spend providing in-person home tours to people who are only casually looking, allowing them to instead focus their efforts on more serious buyers.

 

Mutually Beneficial Partnership Matterport and Realtor.com

In addition to enhancing realtor.com’s listings, the integration also stands to improve Matterport’s overall outlook. While it was previously seen as a needless, time-consuming feature that may or may not make a difference, realtor.com’s use of the three-dimensional tours will likely boost the technology’s outreach and allow agents to see the benefits first-hand without needing to personally embed the tours or send links to each potential client, one by one.

Matterport CEO Bill Brown discussed the move in a statement earlier this year. “The combination of realtor.com’s inventory with Matterport’s immersive user experience gives shoppers the opportunity to visit a tremendous volume of rentals and for-sale properties, from one location, and get the full experience of being inside. It is the most efficient way to search for a new home.”

 

How to Access the Matterport Feature

The feature is easily accessible by tapping on a 3D icon superimposed on an equipped listing’s feature photo. The user will be able to view a lifelike, three-dimensional model of the property. They can also drag and tap their way through a virtual representation of the property, which allows them to view it just as they would if they were to tour it in person. The panoramic views make it seem as though you are actually there. You can look around and see every detail as you take a virtual stroll through the home.

The Matterport tours were implemented in thousands of listings at onset. Realtor.com and Matterport are confident that the number of listings equipped with the feature will gradually increase as agents begin to see the benefits. Integrating the feature into both their website and their app has allowed a multitude of users to access the tours, which will likely improve sales due to the ability to view a property from anywhere in the world.

This is especially beneficial for buyers who are seeking to purchase homes in new, distant locations and are not able to visit the property in person. These include people who are being transferred for work, seniors who are relocating after retirement, young adults who are leaving home to go off to college, families moving from one country to another, and more.

 

Technological Advances in Real Estate Marketing Continue

Applying 3D home tours to its listings has paved the way for further technological advances as realtor.com seeks to make the process more efficient and user-friendly. Additional three-dimensional tours from other providers will be utilized as well. Providers include Immoviewer, InsideMaps, Planitar, and Realvision. Spokeswoman for realtor.com owner, Move, Christie Farrell, had the following to say: “The technology that we have has the ability to accommodate other virtual tour providers. It’s intended to be capable of bringing in the provider of choice.”

As these tours become increasingly popular and technological advances continue, realtors can expect to see an increase in digital marketing that can take their industry to new levels. Realtor.com is not the first to use the technology. Other real estate companies have incorporated or otherwise shown interest in these three-dimensional tours, and continued partnerships encourage others to get on board.

Zillow co-founder and executive chairman Rich Barton discussed plans for improved technology in January. One such improvement is the ability for agents and clients to engage in virtual co-shopping. While it is beneficial for buyers to be able to find and even tour properties on their own, they also need to be able to communicate with agents if they have any questions. As Barton stated, “the agent of the future is the agent that is living via these digital devices and compressing time.”

“Technology has been a great deliverer of information,” he continued, “and AI is going to continue that trend of what the computer has started and smartphone has done – deliver more information about the real estate transaction to you.” It appears that the sky is the limit for digital marketing and technological advances across all mediums and industries.

 

LMP 360 Media is a Matterport Service Partner providing services in Phoenix AZ and surrounding areas.  For more information on our Matterport 3D Services click here.

 

20415 W. Lost Creek Dr. 3D Model

20415 W. Lost Creek Dr.

Buckeye, AZ 85396

20991 W Canyon Dr 3D Model

20991 W Canyon Dr

Buckeye, AZ 85396

4676 North 206th Dr. 3D Model

4676 North 206th Dr.

Buckeye, AZ

15917 East Sunflower Drive 3D Model

15917 East Sunflower Drive

Fountain Hills, AZ

4013 Founder Circle 3D Model

4013 Founder Circle

Buckeye, AZ

20816 Lost Creek Dr 3D Model

20816 Lost Creek Dr

Buckeye, AZ

41221 Laurel Valley Creek Casita 3D Model

41221 Laurel Valley Creek Casita

Anthem AZ

4025 N. 40th St. 3D Model

4025 N. 40th St.

Phoenix, AZ

16533 East Emerald Drive 3D Model

16533 East Emerald Drive

Fountain Hills, AZ

7235 Melinda 3D Model

7235 Melinda

Glendale, AZ

20882 W. Lost Creek 3D Model

20882 W. Lost Creek

Buckeye, AZ 85396

3902 N. Park St. 3D Model

3902 N. Park St.

Buckeye AZ

8507 W. Pinnacle Peak 3D Model

8507 W. Pinnacle Peak

Peoria, AZ

Luv 2 Play – Surprise AZ 3D Model

Luv 2 Play – Surprise AZ

3891 North Latimer Place 3D Model

3891 North Latimer Place

Buckeye, AZ

2201 E Roosevelt 3D Model

2201 E Roosevelt

3D Matterport Phoenix AZ

18169 N. Petrified Forest Surprise, AZ 3D Model

18169 N. Petrified Forest Surprise, AZ

14850 E Grandview Dr Unit 139 3D Model

14850 E Grandview Dr Unit 139

Fountain Hills, AZ

2311 East Union Hills Drive 3D Model

2311 East Union Hills Drive

41221 Laurel Valley Creek 3D Model

41221 Laurel Valley Creek

Anthem AZ

19808 W. Amelia Ave. 3D Model

19808 W. Amelia Ave.

Buckeye, AZ

4899 North 207th Lane 3D Model

4899 North 207th Lane

Buckeye AZ

10445 W Villa Chula 3D Model

10445 W Villa Chula

Peoria, AZ

3132 Summer Street 3D Model

3132 Summer Street

Buckeye, AZ

35444 N. 11th Ave. 3D Model

35444 N. 11th Ave.

3D Matterport Phoenix, AZ

4903 N. 73rd St. #2 3D Model

4903 N. 73rd St. #2

Scottsdale, AZ

3D Tour Matteport Buckeye AZ 4180 Golf Dr. 3D Model

3D Tour Matteport Buckeye AZ 4180 Golf Dr.

Buckeye, AZ 85396

21746 N. 61st Dr. 3D Model

21746 N. 61st Dr.

Glendale AZ

4548 Regent St 3D Model

4548 Regent St

Buckeye, AZ

21003 Hamilton St. 3D Model

21003 Hamilton St.

Buckeye AZ

21003 Hamilton St. Casita 3D Model

21003 Hamilton St. Casita

Buckeye AZ

12310 W. La Terraza Dr. 3D Model

12310 W. La Terraza Dr.

Sun City, AZ 85375

1832 E Gemini Place 3D Model

1832 E Gemini Place

Chandler AZ

4037 N. Founder Circle 3D Model

4037 N. Founder Circle

Buckeye AZ

17380 N Estrella Vista Dr, Surprise AZ 3D Model

17380 N Estrella Vista Dr, Surprise AZ

41403 W. Fairgreen 3D Model

41403 W. Fairgreen

Anthem, AZ

6811 East Eagle Feather Road 3D Model

6811 East Eagle Feather Road

Scottsdale Arizona

Casita 6811 East Eagle Feather Road 3D Model

Casita 6811 East Eagle Feather Road

Scottsdale AZ

3984 N. Park St. 3D Model

3984 N. Park St.

Buckeye, AZ

20709 W. Delaney Dr. 3D Model

20709 W. Delaney Dr.

Buckeye, AZ

1111 W. University Dr. 3D Model

1111 W. University Dr.

Tempe, AZ

20956 W. Thomas Road 3D Model

20956 W. Thomas Road

Buckeye, AZ