Through The Lens – April 2019 Edition

Mar 31, 2019 | Through the Lens | 0 comments

Easter is coming, and it’s bringing big opportunities your way.

Easter is an amazing holiday for real estate professionals and owners that have been waiting to sell.

Hop on these Easter real estate marketing ideas and smash through to your goals…

Easter Themed Real Estate Content

Don’t neglect the opportunity to brighten up your online web traffic with Easter themed content ideas. Whatever type of content you are publishing look for valuable ways to work Easter in. That applies to blogs, articles, email campaigns and social media.

Spring Cleaning

As we turn seasons it is a great moment to have a good spring cleaning. That definitely applies to any specific homes that you are hoping to sell over the coming weeks and months. It can also definitely be a good time to clean out your own home and office. Clear the clutter, brighten it up, and gain more focus and inspiration. If you’ve been sitting on a property that hasn’t sold in a while, then consider a good spring clean. That could be pressure washing the exterior, ripping out damaged items and clearing the slate for the next buyer.

Open House Ideas for All Ages

Easter is awesome for open houses. More people are out, all the decision makers are out in the car looking for things to do, and most have more time to spend looking at homes than on other days of the year. So go big, advertise your Easter weekend open house, and pack them in. There are endless themed ideas to pick from no matter what type of property you have, and who the ideal buyers are. This includes Easter egg hunts, picnics, family fun days  and more.

Outreach and Follow Up

Easter is a fantastic holiday for a fresh follow up. With a little creativity you will find plenty of affordable ideas for warmly connecting with past clients and new prospects. Have fun with it. Impress potential listing clients, show others you care about the relationship, not just selling them. Build connections and stay at the top of their minds.

Why do we have Easter Egg Hunts?

Even if you don’t celebrate Easter, chances are you’re familiar with its modern-day traditions:  Making your way through the grass looking for brightly colored hard boiled eggs is one of the most recognizable Easter traditions out there, but why do we have Easter egg hunts?…… 

It probably won’t come as a surprise to hear that like many of the holiday’s best-known customs, the egg hunt dates back thousands of years.

Egg hunts date back to the early 1700s, when the Pennsylvania Dutch believed in an egg-laying rabbit called Oschter Haws Because this rabbit laid eggs in the grass, children were encouraged to build nests for it to lay in and to search for the eggs it left behind . Oschter Haws over time eventually became the Easter Bunny, who isn’t known for its egg-laying capabilities, but the tradition of creating nests or baskets which we now line with artificial grass these days, and searching for his presents stuck around.

So there you have it! Easter also has some definitively non-Christian roots. As well. Now go enjoy your rabbit-shaped hunk of chocolate and microwave some Peeps.

Top 10 favorite Easter Basket Candies

Americans spent over $2 billion on Easter candy last year, and with good reason. The stuff is amazing! Although years of consuming these treats may have led to unwanted trips to the dentist, we regret nothing, and we’ll continue to indulge as long as we live.

 We have compiled a list of the top 10 favorite Easter Basket candies. Did yours make the list?

Did you know Americans spent over $2 billion on Easter candy last year, and with good reason. The stuff is amazing! Although years of consuming these treats may have led to unwanted trips to the dentist, we regret nothing, and we’ll continue to indulge as long as we live.

We have compiled a list of the top 10 favorite Easter Basket candies. Did yours make the list?

  1. Rain-Blo Gum Eggs – The favorite “gum” in most Easter baskets. 
  1. Black Jelly Beans – Most people like jelly beans, but the true connoisseur loves the black ones.                 
  1. Chocolate Foil Eggs – These have been making Easter baskets “sparkle” since the beginning. 
  1. Jelly Belly Jelly Beans – 50 life like flavored jelly beans made famous by President Reagan.
  1. Whopper Robin Eggs – A yummy malted center just like the chocolate Whopper, but with a tasty sweet crunch coating.
  1. Jelly Beans (original) –  The original treat that became a tradition for every Easter basket since 1930.
  1. Cadbury Cream Eggs – Delivered only by the “clucking “Easter Bunny.
  1. Reese’s Eggs – Everyone’s favorite peanut butter cup in the shape of an egg. Did you know the ratio of peanut butter to chocolate is higher in the egg? 
  1. Peeps – These sugar coated marshmallow treats have been finding their way into baskets since 1953.  Chicks still outsell bunnies. In fact, 4 out of 5 Peeps that are purchased are chicks.
  1. Chocolate Bunny – Pretty much a requirement for every Easter Basket. Milk Chocolate being the favorite followed by white chocolate and then dark chocolate. Did you know the ears are usually the first bit of most bunny’s?