Video is absolutely taking over the playing field in terms of marketing strategy. “In June 2013, 85.2% of US internet users watched video and the total number of videos viewed reached 44 billion, a 7% increase from May” (source). By 2017, 74% of all Internet traffic will be video (source). The demand for entertaining and informative video marketing has skyrocketed in the past two years and is forecasted to continue doing so. “Media buyers are also increasing their budgets for online video by an average of 53%. As a result, the number of online video advertisements is growing rapidly with a 64% increase from 2012 to 2013” (source).
How does this apply to real estate marketing and how do I use real estate video? The answer is simple. Video marketing is going to boost you into the next level of exposure. Professional photos are the first step and an interactive real estate video is the next. Videos of your listing not only show potential buyers the overall feel and layout of the home, they intrigue and encourage them to inquire further. According to Mill for business, “videos increase people’s understanding of your product or service by 74%” and listings with videos gather 403% (yes, real statistic) more inquiries than listings lacking this extra tool. Almost all homebuyers are shopping online- 26% of consumers search for more information about a product/service after viewing a video (source).
Use videos as part of every marketing strategy- from E-campaigns, to promotional items and sales. “93% of Marketers use video for online marketing, sales or communication” (source). Simply including the word “video” in your e-mail’s subject line increases your open rate by 19% (source). Take a moment and really take into consideration the number of people watching video ads per day: “33% of tablet owners watch one hour of video per day on their device” (source); that is an overwhelming number of people capable of being reached, solely on their tablet.
Utilize YouTube: the ultimate online video site. “YouTube receives over 1 billion unique users per month who watch over 6 billion hours of video.” On this website alone, the yearly subscription is up 3x since last year- an incredible increase (source). Shockingly, while approximately 73% of those putting their home on the market prefer to list with a real estate agent who offers a high quality video, only 4% of them vouch for an additional video on YouTube (source). “50% Of Users Watch Business Related Videos On YouTube Once A Week” (source). It takes moments to upload a video to YouTube yet leaves a great and lasting impression of you and your product/service. In fact, many vendors offer to create your YouTube video for you- making it effortless to reach a huge number of consumers.
In addition to these self-evident pros and stats- there are many other benefits to video marketing. Videos allow you to reach more people, for a much lesser cost, are easy to search for and find, are extremely shareable, and are portable. All modern devices are capable of Internet connection- be sure your target audience has something to enjoy.